Firms partner to adopt modern technology, drive innovation in food industry

To improve innovation in food and flavour market, Symrise and Freddy Hirsch Nigeria have established partnerships to jointly focus on local flavours production.

The companies intend on boosting food innovation and nutrition in Africa with the development, launch and commercialisation of transformational food products. The new partnership will cover areas such as general seasoning, bouillon meat, snacks, and instant noodles.

To implement this, both companies have invested in research, development, and application laboratories and a manufacturing facility in Nigeria.

The plant works with state-of-the-art quality management systems. Local experts develop flavours for various application areas, especially savory foods, sweet applications, and beverages tailored to the African market.
The regional food economy in Africa represents the biggest employer in the continent.

According to forecasts, they target $480b investment by 2030, cumulated with the projected population of three billion by 2050. this presents a large market for food and nutrition globally.

The initiative will provides opportunity for industry players to deliver authentic regional and hyperlocal flavours and ingredients.

The partnership combines the strengths of Symrise and Freddy Hirsch Nigeria and enables them to deliver deeper access to valuable insights about Africa’s food industry, and platforms to innovate for the industry.

Through the partnership both companies intend to become local leaders in food innovation. The joint offering aims at bridging the gap between traditional ways of cooking and commercially viable products retaining the authentic African culture while adapting to current food requirements.

The Sub Regional Director, Flavour, Africa Middle East at Symrise, Sofiane Berrahmoune said: “Together, we have become stronger than ever. We have committed to co-create with Freddy Hirsch Nigeria, combining the best of our strengths and leveraging our strong global footprint with our winning local flexibility, market, and consumer understanding.”

Also speaking, the Managing Director of Freddy Hirsch Nigeria, Kojo Brifo said: “To achieve our vision of creating authentic African flavours and tastes, we have invested in a research, development, and application laboratory and a manufacturing facility with world-class quality management systems, in West Africa, Nigeria. Our partnership with Symrise AG provides an acceleration of flavor development across West Africa. it will increase the creativity of customized flavors, help our customers attain speed to market, and enhance their operational agility.”