LCCI names Chivita’s Active Fruit Nectar Brand of the Year
Chivita Active Fruit Nectar has emerged Brand of the Year at the Lagos Chamber of Commerce and Industry (LCCI) 2018 Awards, held to celebrate iconic brands and corporate institutions that have distinguished themselves.
The LCCI’s award is seen as a befitting recognition for a brand that has maintained leadership through superior quality and an innovative approach to integrating active consumer lifestyle and their needs, just as it reinforces the product’s growing popularity as a high-quality wholesome fruit juice.
Director-General of LCCI, Muda Yusuf, in his remarks, stated that the annual Award recognises, celebrates and promotes institutions and brands that have exhibited the core values of best business practices, growth through innovations and have positively impacted the society.
”Our Brand of the Year, Chivita Active, emerged the top brand in the highly competitive category, following a pain-staking selection process, robust research and extensive market intelligence. The brand has grown through innovation and is positively impacting on society by encouraging consumers to embrace wellness through active health,” he stated.
Managing Director of Chi Limited, Deepanjan Roy, in his remarks expressed heartfelt appreciation for the award, saying, “At Chi Limited, we have dedicated years of innovation and commitment to high quality products, with the ultimate goal of customer satisfaction.”
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