The National Orientation Agency (NOA) has won the prestigious Public Information Campaign of the Year Award at the 2026 Advertising Regulatory Council of Nigeria (ARCON) Special Recognition Awards.

The award, which held at the Balmoral Event Centre, Ikeja, Lagos, recognises the Agency’s outstanding contributions to public enlightenment, strategic communication, civic education and the effective dissemination of government policies, programmes and initiatives to Nigerians.

NOA’s Director, Communication and Media, Bala Musa, received the award on behalf of the Agency’s Director-General, Mallam Lanre Issa-Onilu.

The ceremony brought together leading public and private sector organisations, advertising professionals, corporate executives and other key stakeholders in Nigeria’s advertising and marketing communications industry to celebrate excellence, creativity, innovation and outstanding performance.

Other awards presented at the event included Excellence in Consumer Response Management, Excellence in Sponsorship Marketing, Brand Reinvention and Innovation, alongside recognitions across several sectors, including food and beverages, aviation, banking and insurance, computers and electronics, e-commerce, real estate, personal care, entertainment, medical and pharmaceuticals, education, telecommunications, hospitality and other industries.

Reacting to the recognition in a statement, Issa-Onilu described the award as a significant endorsement of the Agency’s renewed commitment to innovative public communication, national value reorientation and citizen engagement.

He noted that the recognition underscores the importance of effective public information campaigns in promoting national development, strengthening public trust, encouraging responsible citizenship and bridging the communication gap between government and the governed.

Issa-Onilu further emphasised that the Agency’s ongoing efforts to deepen public understanding of government policies, promote the National Values Charter, strengthen national unity and encourage positive behavioural change remain central to its mandate.

He dedicated the award to the management and staff of the Agency across the country, particularly those working at the grassroots, whose commitment and professionalism continue to strengthen the Agency’s visibility and impact.

Issa-Onilu expressed appreciation to ARCON for recognising the strategic role of public sector communication in national development, noting that the award would further motivate the Agency to deploy innovative, inclusive and citizen-centred communication approaches.

He reaffirmed NOA’s commitment to leveraging its nationwide operational structure, traditional and digital media platforms, and strategic partnerships to promote informed citizenship, national cohesion and sustainable behavioural change.