Why Chivita encourages soya milk consumption
The introduction of Hollandia Soya Milk 100ml sachet into the Nigerian market, by Chi Limited will encourage a consumer culture of making soya milk affordable and accessible, while also offering its nutritious benefits in an innovative way.
Managing Director of the firm, Mr. Deepanjan Roy, who said this in a statement said in addition to its ability to lower cholesterol, the desire to make consumers have access to high quality nutrition and a healthier dairy alternative, are part of the reasons for its introduction.
“Although Hollandia Soya Milk has always been available in bigger pack sizes, we believe that having the 100ml sachet packs at N50 will enable consumers have access to high quality nutrition and a healthier dairy alternative in a ready-to-drink form, which can be consumed anywhere and anytime, at an affordable and convenient price,” he said.
According to a nutritionist, Mrs. Temi Obiaya, soya milk comes recommended because it not only offers nourishment, but also naturally helps lower cholesterol levels in the body, to keep the heart healthy.
“Soya milk possesses a lot of nutritional benefits; hence, it is important that more and more people begin to embrace soya milk as a dairy alternative. ..”
With very few brands seeing the value in providing soya milk as a product offering, I have come to cherish Hollandia Soya Milk not only for its zero cholesterol, but also its smooth texture and delicious taste,” she said.
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