X3M Ideas shines at LAIF awards, bags Creative Agency of The Year

X3M Ideas recently bagged Creative Agency of the Year 2021 at the Lagos Advertising and Ideas Festival Awards (LAIF), following a total win of nine gold, sixteen silver and eight bronze medals.

The award was presented to the Nigerian International Agency, at the 16th edition of the LAIF Awards held at the Landmark Event Centre in Victoria Island.

Speaking at the event, Chief Executive Officer, X3M Ideas and President of the AAAN, Steve Babaeko, said “this year has been an incredible year for me and the team. There are numerous accomplishments to be grateful for. We are glad to see that our work continues to make such a great impact in Nigeria and are thankful to the LAIF Jury and board for this recognition.”

Since its inception in August 2012, X3M Ideas has maintained its enviable position as one of Africa’s most valuable creative firms by demonstrating remarkable consistency in the creative sector both locally and internationally.

In the last three years, X3M Ideas has won LAIF three times for its creativity and innovation. In December 2020, the firm received one gold, eight silver, and ten bronze medals. While in 2019, the company won the most prestigious award, Grand Prix, for its animated TV commercial, “DStv Step Up and Boost”, making them the “Best Creative Agency and Agency of the Year”. In 2018, the agency was recognised as one of Nigeria’s most valuable creative agencies.

This year, X3M Ideas received the gold prize for its work on Suicide Notes, a campaign created to help people dealing with mental health issues, at the Luum Awards in Geneva, Switzerland.

X3M Ideas has also consistently delivered impactful social intervention projects, for nine years of its existence. By renovating classrooms, office blocks, sick bays, libraries and donating computers, UPS devices, air conditioners, internet modems with unlimited data and unique wash hand stations and disinfectant tunnels. Over time, the X3M team have shown their unrelenting dedication to support students in their immediate communities.

Also awarded at the event were two viral content creators and a non-governmental organisation namely, Ikorodu Bois, Josh2Funny, and Slum2School. They were each given special honours and recognition for their contribution to creativity.

LAIF is the brainchild of the Association of Advertising Agencies of Nigeria (AAAN). The award ceremony seeks to recognise creative excellence, improve the quality of the creative craft and promote the spirit of healthy competition and the application of global best practices.