Lafarge Africa rewards customers for top performance

In a bid to celebrate high performers and support business growth, Lafarge Africa Plc. has rewarded its trade partners for an excellent performance last year. 

Speaking at the event, Country CEO, Lafarge Africa Plc., Mr. Khaled El Dokani, appreciated dealers for their immense contribution to the growth and success of the company in the previous year. “Last year was remarkable for our dear company, sales increased significantly as market demand remains strong with about 90 per cent of cement sold and utilised by individual home builders, with some growth in infrastructure projects. This feat would not have been possible without the efforts of you valued men and women here seated.

“We will continue to support and stand with you in every way. We ask that you work together with us as committed partners while counting on your support to achieve our desire for customer alignment, market expansion and synergy of our processes for the benefit of all our stakeholders,” he said. 

Also speaking at the event, Commercial Director, Lafarge Africa Plc., Gbenga Onimowo, commended the distributors for effective delivery of the company’s products to end-users.

“From overseeing the movement of products from our plants to points of sale and managing all attendant risks, our distributors have been able to bring real value to the end-user and in good time too, which has helped to enhance our reach and ensure year-round availability of our leading product brands across the country.

“To further strengthen our commitment to always meeting the demands of our esteemed partners, we have reinforced our distribution strategy for effective market coverage and we encourage you to strive even higher to meet the business goals of the company,” he said.

One of the key highlights of the evening was the re-launch of Lafarge’s retail app ‘Clickit’ which helps the customer to place and manage orders, track performance, view balances, obtain credits and so much more. 

The star prize for the National Volume Champion was a 2022 Lexus LX570, while the 1st and 2nd National Volume Runners-Ups, both received a Toyota Land Cruiser. Also, the Regional Champions across the four regions of the country were presented with Hyundai Santa-Fe cars.

Other non-volume related awards were also presented. In addition to trade customers, the company’s key account customers were also rewarded for volume recognition and value-adding in the category. 

The winners all expressed their appreciation for the awards and prizes received. They reaffirmed their satisfaction with the support they receive from Lafarge Africa and stated their commitment to continue to work to deliver maximum results for the company.

In his reaction, Prince Sunny Nwodo, Managing Director, Global Synco West Africa Ltd, the national volume winner said: “Being the national volume winner once again this year feels really good. I am so excited; this is a great achievement for me, going home again this year with a brand new 2022 Lexus LX570. I will continue to put in my best to ensure I keep winning. Thanks so much, Lafarge for this!”
 
Also another winner, Elder Ubong Obot, Managing Director of Ubotex Nig. Ltd, the national volume 1st runner up winner, appreciated the company for the kind gesture. “We will continue to work towards the progress of the company. I give kudos to Lafarge for appreciating our efforts once again this year and we are so grateful to them.”

Similarly, Managing Director of Umeh & Sons Ltd, Mr. Igwe Cosmas Ezeumeh, the national volume 2nd runner up winner, expressed his joy in the way Lafarge appreciates its trade partners. According to him, “Lafarge has shown its true appreciation of our efforts in the sale of the company’s products and we are truly grateful.”