2baba, Campari distributors on a trip to South Africa
*Singer Pays Tribute to Mandela
It was an exciting moment for some distributors of Campari, who emerged winners in the Display and Win Promo, as they were taken on an all expense paid trip to South Africa. To make the tip a memorable one, the delegation was accompanied by one of the leading voices in the Nigerian music industry, 2baba Idibia, who is also the brand ambassador for Campari in Nigeria.
The South African trip, which began on May 16, 201, included visits to famous sites in and around Johannesburg such as the Nelson Mandela National Museum located in Orlando West, Soweto. This national heritage was where Nelson Mandela lived between1946 to 1962. Coincidentally, it is only a short distance up the road from Tutu House, the home of Archbishop Emeritus Desmond Tutu, another iconic anti-apartheid campaigner.
While at Mandela’s House, 2baba joined a group of young South Africans in singing indigenous solidarity songs, reminiscent of the type Mandela and his colleagues sang during the days of protest. This beautiful moment of Pan-African brotherhood and unity further symbolizes the bond between Nigeria and South Africa, regardless of the supposed rifts and contention between citizens of the two nations in recent times.
Another interesting stopover was Harem Club, one of the most luxurious nightclubs in South Africa. At Harem, 2baba performed some of his biggest hits including African Queen, Implication, Only Me, Senator among others.
For the lucky winners, Valentine Udechukwu, Louis Nwafor, Njika Uchenna Emmanuel, going on a trip to South Africa with 2Baba was an experience of a lifetime. These long-term Campari trading partners also noted the high demand for the brand in Eastern Nigeria, stating that most consumers love to drink their Campari with beer, while many consider it as a drink best taken before or after a meal.
Speaking on the essence of the trip, Campari Brand Manager, Rilwan Shofunde noted, “Campari has always been known to reward loyalty and hard work, and this trip is one way to show our distributors some appreciation. Last year, we were also in Milan with 2baba to visit the home of Campari. We truly love creating this amazing experiences for our consumers, distributors and partners.”
The trip came barely two months after the brand gave out cash prizes of between N3.5 million and N5 million to 3 sales partners.The Campari is an alcoholic liqueur with a rich infusion of herbs and fruits that has been globally recognised for 157 years and has stood the test of time with its one-of-a-kind taste and excellent cocktail mix value.