Get Guardian on GoogleThe second edition of the Tour Operators International Conference & Expo (TOICE) 2026 has been slated for Wednesday, November 25, 2026, in Lagos, themed, “From Collaboration to Commercialisation: Building Strategic Partnerships That Drive Profit and Sustainable Growth in African Tourism”.
The convener, Mr. Ibrahim Makanjuola Adebusoye said the Tour Operators International Conference & Expo is bringing industry stakeholders together to transform strategic partnerships into profitable business opportunities.
“TOICE 2026 will provide a platform for tourism professionals to explore how collaboration can move beyond discussions and goodwill to generate measurable business outcomes. Africa’s tourism industry holds enormous potential for economic growth, job creation, investment, and cultural exchange. From its rich cultural heritage and diverse landscapes to its vibrant cities, historic destinations, and unique hospitality experiences, the continent has much to offer the global travel market. Yet, unlocking this potential requires more than attractive destinations and memorable experiences. It demands stronger partnerships, innovative business models, improved service delivery, and a deliberate commitment to turning tourism opportunities into sustainable commercial success.
“However, the evolving needs of the African tourism market call for a more deliberate approach to building business relationships. For tour operators, travel agencies, destination management companies, hotels, airlines, tourism boards, travel technology providers, and other stakeholders, collaboration can open doors to new markets, shared resources, improved customer experiences, and increased revenue. A hotel working with a tour operator can develop attractive travel packages.
Airlines and destination management companies can collaborate on destination promotions. Travel agencies can partner with tourism attractions to create more comprehensive visitor experiences.
Technology companies can help businesses streamline operations, reach new customers, and improve booking processes.
“These partnerships can strengthen individual businesses while contributing to a more connected and competitive tourism ecosystem. TOICE 2026 seeks to encourage industry stakeholders to explore these possibilities and identify practical ways to build partnerships that deliver value to all parties involved. From Competition to Collaboration In an industry where the customer journey often involves multiple service providers, strategic collaboration can create opportunities that individual businesses may struggle to achieve independently.”
