The importance of good night sleep to overall body health was again emphasised as SKG Pharma, a leading pharmaceutical research and manufacturing company in sub–Saharan Africa, launched Novadex Night in Lagos at the weekend.

The new product which comes in easy to swallow caplets, is a combination of Paracetamol B.P. 500mg and Diphenhydramine HCL 25mg. This makes it very effective for fast relief of pain and has calming effect to aid good night sleep, says Head of Marketing, SKG Pharma, Victoria Okon.

Explaining sleep “as a natural vital process where the body and brain recover, restore and regulate key functions”, Okon noted that sufficient sleep “boosts mood, memory and heart health”. She therefore urged consumers to trust the new Novadex Night for optimum efficacy as it enjoys a rich heritage: SKG Pharma, known for quality pharmaceutical products for over six decades.

The launch, which was part of the yearly SKG Pharma Trader Partners’ Conference, was witnessed by key trade partners from across the country who had converged in Lagos for a strategic session to discuss the state of the business and chart new paths to more growth and profitability.

Managing Director of SKG Pharma, Dr. Okey Akpa, said during his opening remarks, noted that the conference has over the years, served as a platform to get actionable feedback from the trade partners which has shaped SKG Pharma’s products development and service to consumers across Africa. Dr. Akpa urged the trade partners to always patronize made in Nigeria pharmaceutical products to ensure medicines security and health sovereignty, adding that SKG Pharma products are excellently made to recognized global standard.

Akpa, who is a former chairman of Pharmaceutical Group of Manufacturers’ Association of Nigeria, and the Current President of West African Pharmaceutical Manufacturers Association (WAPMA), thanked the Federal Government for supporting local production through various policies and regulations.

Some of the trade partners who spoke at the conference commended SKG Pharma for constantly innovating to serve the trade and consumers better across the pharmaceutical value chain. Mr. Steven Ozioko, Managing Director, New Health Pharmacy, Abuja, said that SKG Pharma has maintained a strong reputation for quality, consistency and consumer trust over the years, noting that the newly introduced Novadex Night will come to the aid of many consumers who have been having discomfort and sleepless nights due to aches and painful conditions

Highlights of the trade partners’ conference were a lecture on “Growth, Scaling Up and Sustainable Business” delivered by Dr. Peter Bamkole of Enterprise Development Centre, Pan-Atlantic University, Lagos and awards to high performing trade partners. Ifeanyi Health Pharmaceutical Ltd, Sokoto, won the top national award, followed by Simba Pharmacy, Lagos, while Green Access Healthcare Pharmacy, Abuja, took the third position.

SKG Pharma Ltd, is a topmost pharmaceutical company with very rich diversified product portfolio providing relief for different ailments and discomfort in the human body.