Glenfiddich, Play Network launch Circle of Mavericks in Lagos, Abuja
Glenfiddich, makers of premium whisky brand, Dufftown, has officially launched this year’s maverick campaign in grand style in the nation’s commercial and political capital cities, Lagos and Abuja respectively.
Tagged, The Circle of Mavericks, the campaign kicked off with an invite-only event in Abuja on April 5 and in Lagos on April 7, with actor, John Boyega as the special guest. The event was a celebration of mavericks in different industries.
True to the term ‘maverick’, Glenfiddich set a trend for fine dining, drinking and entertainment at the intimate affair with a rapid transportation into the world of Jazz, exceptional whisky and cigars.
Guests at the Abuja leg of the event enjoyed a three-course dinner of caviar, beetroot salmon, slow cooked lamb, with Glenfiddich infused chicken breasts and other special delicacies, while saxophonist, Abbey Sax, played in the background to ensure the perfect mood all night long.
Fusing the elegance of the 1800’s with the upbeat tempo of this century, the black-tie event saw guests showing up dressed to the nines, as celebrities and influencers network, danced and have a great time.
Guests at the event included Charles Okpaleke of Play Network, GM of Transcorp Hilton Hotel Abuja, Etienne Gailliez and his wife; Aderemi Ajidahun of Zakaa Luxury, George Okoro, and Ogwa Iweze amongst others.
The Lagos leg had in attendance, GMD/CEO FCMB, Ladi Balogun, Victor Ehikamenor, Tola Odunsi, Mai Atafo, Obi Asika, Eku Edewor, Adebola Williams, Peace Hyde and Eunice Omole amongst others.
Ara N’mbe crooner, Brymo thrilled guests with out of the ordinary short acoustic performance of some of his hit songs.
As the world’s leading most awarded single malt whisky, Glenfiddich bring together the spirit of purpose, ingenuity, charisma and mastery. The brand is committed to continually celebrating individuals who boldly take risks and are unafraid to create their own path.