In its commitment to ensuring a seamless approach to music, MTN Nigeria recently partnered with a global music streaming platform, Tidal to provide subscribers with unlimited content. This partnership has received applaud from music lovers who have commended the organisation’s seamless approach in support of Nigerian talents.

This partnership has now coincided with the return of the Y’ello Star auditions holding virtually. The season premiere of the music TV reality project will be searching for the next Nigerian superstar.

Usually, interested parties would have to travel to their closest audition centres. But with virtual auditions, participants are seamlessly auditioning from the comfort of their homes. Those interested in becoming the first “Y’ello Star” reserved a time slot to participate.

Commenting on the Reality TV project’s audition, Osaze Ebueku, Senior Manager, Sponsorships, and Promotions, MTN Nigeria said “The Yello Star project heralds something different from what the audience is used to. We are going beyond the regular to build a career for aspiring talents using extensive training and entertainment. With Y’ello Star, we are creating a world-class approach to talent development”

“The Digital audition for MTN Y’ello Star is further proof to validate the company’s commitment as a digitally first and digitally inclusive organization” Osaze added.