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Spotify described the 19-year-old singer as a burgeoning Afro-Pop and R&B singer whose charismatic music style is daring and undaunted impacting and empowering people, especially those who need encouragement.
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Welcoming the artiste, the platform said it aims to foster gender equality in music and provide a platform to highlight influential female creators.
This announcement comes off the back of Ayra’s popularity and fame since the release of her hit, Bloody Samaritan, from her debut studio album 19 and Dangerous. The album features the chart-topping singles that have catapulted the musician to the global stage. The super-talented and vibrant fashion killer is one of Nigeria’s most promising new voices and exudes confidence in her songs, joining Gen-Z artists who are pioneering the kind of sound that younger audiences are leaning towards.
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Spotify’s Head of Music for Sub-Saharan Africa, Phiona Okumu said: “Our aim with the Equal programme is to create a space on the platform that allows us to solely amplify the work of female creators. Ayra represents the rise of new-age female artistes whose creativity and determination breaks barriers between genres. She possesses the boldness and swagger that we’re used to seeing from pop artists but has an edge that feels symbolic of the listening habits of Gen-Zers. We aim to amplify more confident female voices like hers through Equal.”
As the latest artiste to join the programme, Ayra Starr will also feature on Spotify’s Times Square billboard in New York and her breakout hit, Bloody Samaritan will lead the Equal Africa playlist and feature on the Equal Global playlist.
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