Versat Automobile Limited, the Nigerian distributor of Chery Automobile’s premium mobility brand, EXEED, is set to introduce the marque into the Nigerian market in December.

The arrival of EXEED is expected to add a new dimension to Nigeria’s growing premium automotive segment, with the brand positioning itself around advanced technology, distinctive design and contemporary luxury mobility.

According to the company, EXEED was developed around the philosophy of ‘Born for More’ targeting consumers seeking alternatives to conventional premium vehicles and embracing greater possibilities in mobility.

Versat said the brand draws on Chery Automobile’s extensive research and development experience, combining intelligent technology, sophisticated design and driving-focused features in a package tailored to Nigeria’s increasingly discerning automotive market.

General Manager, Sales, Versat Automobile, Christopher Irumudomon, described the planned entry as a positive development for the premium mobility market.