Ultimate Party for Guy Code viewers
Guy Code, a television series powered by Gulder, is hosting viewers to a dream-come-true party tagged Ultimate Party.
Scheduled to hold later in November, the party is one of Gulders brand’s activation platforms in leveraging Guy Code, a weekly television series currently showing on MTV Base (DStv Channel 322) on Sundays at 10pm with a repeat broadcast on MTVBase (Thursday at 10:00 pm), Silverbird TV (Thursday at 10:30pm) and AIT (FridaySaturday at 10:00pm).
According to the organisers, participants will be selected from an ongoing video contest. Entries are sent via a direct message (DM) to Gulder on Instagram (@GulderNg), Facebook (@GulderNigeria) and Twitter (@GulderNg).
Each participant is required to send a 60-second video that captures his idea of what an Ultimate Party should be. Each participant should also state his age and location, while selection will be made from clips of videos received with assessment based on originality and creativity.
Portfolio Manager, National Premium at Nigerian Breweries Plc, Tokunbo Adodo said the winner of the competition would also have an opportunity to take part in Gulders online and offline activations.
Adodo also said Gulders brand’s essence is to live your ultimate, gearing you to step up, stand tall and stand out, while differentiating yourself through the choices you make as a man.
The brand understands that you are on a journey and despite the obstacles you face, you are daring in the pursuit of your goals. Like Gulder, Guy Code is male-centric. This is a unique feature the brand shares with the television series, and this is what we are keying into it to add value to Nigerians.
Ultimate Party is a unique experience. It is a way of assuring our consumers that we are part of their lifes journey. It is for the man who works very hard daily to achieve his goals. This is because he is the one that stands out, because he is the one that leads, an Ultimate Party has been crafted exclusively for him to celebrate every step he has taken in the right direction,” he said.
Meanwhile, Guy Code has triggered healthy online conversations about guy’s tendencies towards friends and the female folk. In addition to the television series, the programme also creates an opportunity via #TheUltimateGuyKnows for those who want to share their thoughts online.
The TV programme, which is already gaining reputation as the handbook of understanding a Naija guy, has been on air for five weeks.
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