Yivera Co, a global music technology and digital distribution company focused on empowering independent artistes and rights holders, has signaled intention to play big on the scene for the long term.

To affirm this, the music tech and digital distribution firm has appointed renowned music executive, Dr. Wilson Joel, to its Board as a Non-Executive Director, effective December 8, 2025. The appointment marks a strategic move by the company as it prepares to roll out Yivera 2.0, aimed at strengthening its governance structure, expanding its global outlook and deepening its influence within the international music industry.

Popularly known as Music Magnate, the Nigerian-born, United States–based media entrepreneur and music business leader with over 20 years of international experience is internationally recognised as a person of extraordinary ability.

He is a member of the Recording Academy (organisers and promoters of the Grammy Awards), as well as a senior member of the South African Music Rights Organisation (SAMRO). He is widely respected for his creative and executive leadership, having served for nine years as Music Director of The Experience Lagos, widely regarded as the largest gospel concert in the world.

In his new role as Non-Executive Director, Dr. Joel is expected to provide strategic direction and independent oversight to Yivera’s management, contribute to board deliberations, ensure adherence to global governance and compliance standards, and support the company’s growth through his extensive international network. He will also play a key role in championing fairness, transparency and improved compensation for African creators in the global music ecosystem.

Announcing the appointment, Yivera’s Chief Executive Officer, Martins Okonkwo, described it as a major milestone. “Dr. Wilson Joel’s experience with global institutions such as Universal Music Group and Sony Music, combined with his creative work reaching over 40 million listeners worldwide, brings exceptional depth to our Board as we expand across Africa, North America and beyond,” he said.

Joel’s portfolio spans music production, film scoring and live concert direction. He has contributed to Nollywood productions such as Tango with Me and Hakkunde, and produced the Nigerian National Anthem for EbonyLife Television.