Arsenal/MTN picks Enugu, Lagos for Road to Emirates draw
Telecommunications outfit, MTN and its partners, Arsenal FC of London will hold the first draw on April 2 to pick the first batch of lucky fans to watch live one of the Gunners matches at the Emirates.
MTN Nigeria and Arsenal FC signed a partnership in February, which gives football enthusiasts and die-hard Arsenal fans the opportunity to watch the English club’s matches live at the Emirates Stadium, London, England, courtesy of MTN Nigeria.
Winners of the all-expense paid trip to Emirates will emerge via a special raffle draw to be held at the Myarky bar, Abule-Egba, Lagos and Tuscana in Enugu during the match between Arsenal and Manchester City.
Speaking on the trip, Richard Iweanoge, General Manager, Consumer Marketing, MTN Nigeria, said the all-expense paid trip would be an opportunity for MTN to bring unique football experience to lovers of the game.
“As part of activities tied to the partnership, we will be hosting football lovers at Myarky Bar in Abule Egba, Lagos and Tuscan in Enugu. Existing and potential MTN customers who have subscribed to the Arsenal contents by sending ASN to 700 will participate in a raffle draw where winners will emerge for the all-expense paid trip to England for the Arsenal match. The winners from the draws will be joining others who emerged from the first raffle draw during the launch in February,’’ he said.
The all-expense paid trip to Emirates Stadium is part of the many offerings MTN Nigeria will be doling out to existing and potential customers who subscribe to the Value Added Service (VAS) by sending ASN to 700. The benefits of the subscriptions will include exclusive Arsenal club news, match highlights, match and players’ content, interview, imagery from the English club amongst others.
Still speaking on the partnership, Iweanoge added that the partnership would help connect MTN subscribers to the game of football, saying football has been identified as a key passion point of subscribers and pledged that the telco will continue to support the game through the Arsenal partnership.