FIFA partner, Hisense, starts World Cup show

Hisense, FIFA’s official partners and global home appliances giants, has launched a 60-minute weekly radio show, With Hisense To Russia, ahead of the 2018 World Cup finals, which starts in June.

The show, a variety lifestyle package, will run between Wednesdays and Saturdays every week from March 22 to July 30, across four national stations, namely; Rhythm 93.7 FM, Fresh FM 105.9, Cool FM 96.9 Lagos and Cool FM 96.9 Abuja.

According to Mr. Gboyega Okegbenro, seasoned sports journalist and CEO of Peachtree Communications Ltd., producers of the show, “With Hisense To Russia’’ is a lifestyle, breezy, fans-engagement and rewarding show, designed to entertain thousands of Nigerian soccer fans ahead of the world soccer fiesta. 

The programme, he explained, offers fans and listeners, up- to- date information, analysis and reviews of complete facts and trends around the 32 teams competing at the Russia 2018 finals.

“As a variety show, adequate attention is focused on vital, behind-the scene and major human-inherent developments in the various team camps; in a way that provides Nigerian fans adequate information and entertainment going into this World Cup Season.