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The management of Opera Mini, the data-saving browser app that already boasts over 100 million users across Nigeria and Africa, became the number one downloaded app in Nigeria after the 2022 World Cup, which ended in Qatar at the weekend.
According to Opera, the tremendous success of the ‘Shake and Win’ campaign on the continent during the World Cup increased the usage of the app by football loving Nigerians.
Dedicated to football’s greatest celebration, ‘Shake and Win’ offered Opera fans the chance to win over $300, 000 in prizes.
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Users needed only to shake their phone to potentially win airtime from popular providers, cash prizes, or brand-new phones.
Nigerian football lovers and others from across Africa responded enthusiastically to the excitement of this year’s unforgettable World Cup tournament.
Over 13 million people participated across the continent, shaking their phones over one million times a day. More than 200,000 prizes have been won, with many grateful users taking to social media to comment on how much fun they’ve had with “Shake and Win.”
Speaking on Opera’s success at the World Cup, Executive Vice President, Mobile at Opera, Jorgen Arnesen, said: “The ‘Shake and Win’ campaign was a huge success and we have been honoured to share the overwhelming emotions of the World Cup with our users.
“Football fans in Nigeria should continue to keep their eyes on Opera Mini since we plan to continue bringing amazing user experiences to football fans there, especially with the return of the Premier League just around the corner.”
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