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Nigeria wins first Lions Festival Of Creativity award

This year’s entrants for the Cannes Lions Festival of Creativity from Armenia and Nigeria made history by being the first to take home a Lion for their country; bronze lions in radio and audio, and health and wellness lions respectively. Simon Cook, CEO, LIONS, said, we’re delighted to honour our first lion winners who are raising the creative bar on the global stage. Thank you to all of our exceptional jurors who have given their time, dedication and expertise to define the creative benchmark for the festivals 70th edition.

Indeed, history was made when X3M Ideas Nigeria was announced as winner of the Bronze Lion in the Health and Wellness category for their work The Soot Life Expectancy. However, the Grand Prix for the health and wellness lions, which honours creativity for personal well-being went to The Last Performance By Special, Auckland, for Partners Life. The Outdoor Lions, celebrating creativity experienced out of home, received 1938 entries and 59 Lions were awarded: 9 Gold, 19 Silver and 30 Bronze.

The Grand Prix went to A British Original by Uncommon Creative Studio, London for British Airways. In the print and publishing lions, which honours creativity in circulation, 814 entries were received and 26 Lions awarded: Four Gold, seven silver, and 14 bronze lions, and the Grand Prix went to Newspapers Inside The Newspaper Edition by Impact BBDO, Dubai, for AnNahar Newspaper. Radio & Audio Lions, celebrating creativity that is wired for sound, received 715 entries and 22 Lions were awarded: Three Gold, seven silver and 11 bronze lions. The Grand Prix went to the ‘Phone It In’ campaign by Colenso BBDO, Auckland for telecommunications company Skinny, New Zealand. In the Pharma Lions category, the Jury awarded the Pharma Grand Prix to Scrolling Therapy for Eurofarma by Dentsu Creative Buenos Aires / Dentsu Creative New York / Dentsu Creative Chicago.

The Lions Health and United Nations Foundation Grand Prix for Good was also announced and the Grand Prix went to Working with Cancer for Memorial Sloan Kettering Cancer Center (MSK), by La Foundation Publicis Chicago / Publicis Conseil Paris / Le Truc New York / Digitas New York / Saatchi & Saatchi Health, New York / Publicis Groupe UK, London.

It is a wrap for 2023 Cannes Lions International Festival Of Creativity
ON the 70th edition of the Cannes Lions International Festival of Creativity, the following lions were announced at the penultimate awards show: Brand Experience & Activation, Creative Business Transformation, Creative Commerce, Creative Effectiveness, Creative Strategy Lions, Innovation and Mobile Lions. The Regional Network of the Year awards were also announced.

In the Brand Experience and Activation Lions, honouring creative, comprehensive brand building through experience design, activation, immersive, retail and 360° customer engagement, 2226 entries were received and 69 Lions awarded by the jury: 11 Gold, 25 Silver and 32 Bronze and the Grand Prix was awarded to FIFA 23 X TED LASSO, for EA Sports & Apple, by Apple, Cupertino / EA Sports, Redwood City. In the Innovation Lions, celebrating ground-breaking innovation, technology and problem solving, 152 entries were received and 6 Lions were awarded: 1 Gold, 1 Silver and 3 Bronze and the Grand Prix went to MouthPad, for Augmental, by Wunderman Thompson, Lima / Augmental, San Francisco.

In the Mobile Lions, celebrating device-driven creativity, from 348 entries received 12 Lions were awarded by the Jury: 2 Gold, 3 Silver and 6 Bronze. The Grand Prix went to World Cup Delivery, for PedidosYa, by GUT, Buenos Aires. Other award winners include the Creative Effectiveness Lions Grand Prix which went to Renault – Plug-Inn, for Renault, by Publicis Conseil, Paris; the Creative Business Transformation Lions Grand Prix which was awarded to ADLaM – an Alphabet to Preserve a Culture for Microsoft, by McCann, New York.

Durban Filmmart announces jump-start projects
The Durban FilmMart Institute (DFMI), in collaboration with Produire au Sud and the support of Institut Francais in South Africa, has announced the 2023 Jumpstart projects. For over a decade, Jumpstart has served as an incubator programme, dedicated to equipping aspiring filmmakers with essential tools and techniques for scriptwriting excellence.

The successful 11-year partnership between DFM and Produire au Sud has supported numerous African directors and producers, nurturing their projects during the crucial development phase. Taking place online during the Durban FilmMart from July 20 to 23, 2023, the programme aims to ignite creativity and propel emerging talents to new heights.

The collaboration between Durban FilmMart and Produire au Sud is 11 years old and we are very happy to have been able to accompany so many emergent Africans directors and producers with their projects in development during all those years. said Lucas Taillefer, Coordinator of Produire au Sud. ‘’Indeed, each year, a project of DFM is invited to come to Nantes during the PAS workshop in the framework of the Festival des 3 Continents late November.

This fruitful collaboration is made possible thanks to the help of the Institut Français in South Africa.” Information on the projects can be sourced at www.durbanfilmmart.com