Advertising has become a survival metric for Nigerian brands, says Udemezue

In an increasingly crowded marketplace, the traditional view of advertising as an optional luxury is being replaced by a more urgent reality: visibility is now a fundamental business infrastructure.

Guardian Nigeria

Latest news today on ARCON

Advertising has become a survival metric for Nigerian brands, says Udemezue

ARCON warns OYSAA pre-vetting directive could cripple advertising operations

ARCON, NIPR partner on professionalism, excellence

ARCON inducts 45 practitioners as fellows

‘Strategic thinking, adaptability to emerging trends are keys to success in today’s market’

ARCON, others call for gender inclusion in Africa’s marketing communications landscape

ARCON partners NBA to deepen ethics, compliance in advertising

ARCON, NBA-LIM partner to deepen knowledge of advertising law

Stop using Tinubu’s image for AI-generated adverts, ARCON warns

Industry leaders, stakeholders set for 2025 NAC conference

Doctors urge FG to establish more cancer treatment centres

ARCON commits to fight against cancer

ARCON vows compassionate, people-centred cancer care

Architects begin vocational skills training for students

ARCON holds third Advertising Industry Colloquium

ARCON DG reiterates commitment to consumer protection

Advert-tech startup Lohli visits ARCON DG, seeks alignment on ethical ads

Fake AI ads feature Pastor Adeboye, Okinbaloye without consent – ARCON

ARCON DG expresses concern over unverified adverts on social media platforms

UNBOUND 2026 to attract 10,000 youths in Lagos

Women must take centre stage in Nigeria’s blue economy, says Anyika

National Theatre explores Kano creative viability

Six Nigerians extradited to US over alleged $5m romance scam

The News You Need, Delivered To You.