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Africa’s tech-enabled firm reaffirms commitment to value addition

Lagos-based media and experiential marketing agency, Bedouin Nation has reaffirmed plan to focus on strengthening long-term competitiveness in African creative and technology industries by completing its rebranding as Bedouin Group. The new move includes the introduction of a new operating structure, additions to its leadership structure and a renewed mandate as a strategic branding and…

Lagos-based media and experiential marketing agency, Bedouin Nation has reaffirmed plan to focus on strengthening long-term competitiveness in African creative and technology industries by completing its rebranding as Bedouin Group.

The new move includes the introduction of a new operating structure, additions to its leadership structure and a renewed mandate as a strategic branding and marketing technology firm envisioned to help African entrepreneurs and companies drive growth, build brands and improve lifetime value.

This according to the firm will enable it to consolidate its businesses, enhance efficiency, and deliver the changing technology-enabled growth marketing needs of enterprises and institutions in Africa. The rebranding which is also timed to coincide with its 10th anniversary, marks the conclusion of the firm’s evolution from a media company to an end-to-end, vertically integrated digital interactive technology company with its creative agency, digital studio, SaaP-enabled talent platform, and technology-driven printing firm.

With this latest move, The Bedouin Group is asserting its positioning as part business consultancy, part creative agency and part technology powerhouse with capabilities to support Africa’s visionary companies with digital products, talent and marketing solutions.

Consequently, the board of directors has announced the appointment of a new board chairman and two executive board members, that include, a veteran product designer and technology thought leader, Wale Abba. The Chief Executive Officer for Bedouin Group, Ayoola Gbade-Bello said the new additions bring decades of combined experience across both public and private businesses in a variety of sectors and stages of growth to help propel firm’s innovation and expansion plans. “The new board members will offer strategic insights, guidance, and expertise on governance matters as we create long-term value for stakeholders”, he said. Gbade-Bello added that consolidating the company’s businesses would help the group unlock opportunities for greater innovation while giving clients the power to build their marketing infrastructure through leading-edge technology. He said : “Bringing all our products – BYCEP, PRINTSTOP, and VIRWOA – and people together will allow us to effectively and efficiently execute our go-to-market strategy and enable our client’s success in a digital-first world. We see a powerful convergence of marketing and technology in todays marketplace, with the focus on delivering experiences and see the role our new capabilities can play in our digital-first world, Gbade-Bello concluded. Founded 10 years ago by former advertising executive turned tech entrepreneur, Ayoola Gbade-Bello, Bedouin has evolved from its early days as a creative design company to a marketing technology group with talent retention and printing verticals.

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