Media Seal, Bytesize to attend WPI Global Agency summit in Paris

Media Seal, a media specialist company and its sister agency, Bytesize Limited, a digital company, will be among over 60 agency partners in 45 countries of Worldwide Partners Inc. (WPI) that would participate in a global summit scheduled for September 17 through 19 in Paris, France. The summit is an avenue for independent advertising agencies from five continents to collaborate, inspire and discuss latest trends in the industry

As big brands lose confidence in larger-holding companies, independent agencies, like those in the WPI network, are rising to the top. The Global Agency Summit is said to present the opportunity for WPI’s partners from around the globe to gather and discuss this trend, as well as other important topics impacting their network and the constantly evolving advertising industry as a whole. It allows them to collaborate face-to-face, learn from and empower each other and innovate to help guide their clients into a new era of advertising.

According to the President and Chief Executive Officer of Worldwide Partners, John Harris, “There is definitive trend in major brands turning to independent agencies, not just for project work, but for AOR roles as well. Holding-company agencies are not the sole purveyors of great talent, diversified and specialised capabilities, or even global collaboration. Independent agencies continue to build credibility and confidence with their clients, and the entrepreneurial spirit that permeates their cultures is extremely attractive to brands.”

Worldwide Partners has brought together experts from around the globe to speak on topics important to the network, such as remuneration, media transparency, the changing competitive landscape, finding and retaining talent, and the latest trends in social media and video.

Kelly Reilly, VP of Global Marketing at Ocean Spray Cranberries, Ben Wood, Director of Agencies for EMEA at Facebook, Greg Fournier, Executive Director, Strategic Partnerships APAC with Unruly, Victor Knaap, CEO of MediaMonks, and other speakers from global brands, agencies and media partners will be sharing their expertise.

General Managing Director, Rosabel, Ayo Oluwatosin, Managing Director, Media Seal, Ayo Kupoluyi and Managing Director, Bytesize, Nosa Ademola, will attend the summit.

While speaking on this development, Oluwatosin said, “The consumer is living in a new media ecosystem. The demands of the future-ready client have also changed. To deliver the numbers, appropriate talents and knowledge have to be deployed. This is what this summit is about and this is the leverage our clients would be benefiting.”

The theme of the summit is ‘Ad/vant Garde,’ alluding to the experimental, radical, or oftentimes, unorthodox freedom afforded to WPI, as an independent network. The summit’s setting will echo the progressive theme, with events taking place at Palais de Tokyo and Le Musée de Montmatre.