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Sustainable fashion accessory and lifestyle brand, Eclectic Chique, has launched its newest loungewear collection titled Iranti.
Iranti, which means ‘memory’ in the Yoruba language, was made from a variety of conscious artisanal pieces sustainably sourced and produced in Nigeria. The collection depicts a perfect pairing of modern designs with classic African heritage, inspired by a love of the arts.
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Founder, Eclectic Chique, Teni Majekodunmi, informed that the collection was created, as a tribute to a dear loved one.
“The prints were lovingly created and perfected not only to honour my Mamman but to inspire others. We like to think of Iranti as wearable art, with the goal of creating jobs through design,” she said.
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For Majekodunmi, the idea was to produce a collection that combines a number of things that she values dearly. Versatile loungewear that upholds the high standard of production known to Eclectic Chique while looping in fond memories that take her back to precious times with her grandmother.
According to her, the vibrant designs were also created with memories in mind, a playful take on her grandmother’s famous scotch eggs which were made into a pastel palette print while a digitally enhanced monogram of bananas provided depth to the Ogede print. The collection offers resort and loungewear, along with accessories such as headscarves, turbans, and hair bands. The pieces were created to enable a fluid transition from day to night, casual daytime activities to small social gatherings.
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