MTV Base, Koso, Martell begin 2024 club activations

MTV Base has announced the first edition of ‘Club MTV Base’ event series for 2024 in collaboration with Koso, an online gaming platform and Martell, a premium cognac brand.

Club MTV Base is a nightlife experiential event that tours clubs across the country. With its first activation yesterday at the Cosa Nostra Patron in Victoria Island, Lagos, this event promises to provide an unforgettable night experience for attendees.

It was a night of smash hits and the best Afrobeats music, as some of the industry’s biggest stars, including DJ Neptune, MAGNITO, Savage and Kashcoming headlined the event.

Speaking on the exciting collaboration, Senior Channels Manager, Paramount Africa, Busola Komolafe, said, “We’re thrilled to partner with Koso to continue our Club MTV Base event series for 2024. This follows our successful partnership in 2023 with two Club MTV Base activations in December.”

On his part, the Head, Partnerships and Operations at Koso, Chris Awa said, “Koso is proud to be part of this collaboration with MTV Base. We are excited to amplify the energy of Club MTV Base and create unforgettable experiences that celebrate music, creativity, and the vibrant energy of Naija’s youth.”

Weighing in on its partnership, Commercial Director, Pernod Ricard Nigeria, producers of Martell, IK Agu stated: “Martell as an enabler of nightlife and the brand for the discerning is excited at the opportunity to connect with our consumers through music, fun and excitement at the Club MTV Base activation event.”