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Take us through your career path and what prepared you for this?
My career journey has been a long and rewarding one—if I were to share every detail, it could probably fill an entire book. I started my career at Inspire Africa Limited, founded by the incredible media mogul Mo Abudu, (A little while before Ebony Life was born). I served as the audience coordinator for Moments with Mo and, over time, earned a promotion to manage PR for the organisation and its various projects. Putting my background in Marketing to good use. That experience became the foundation of my career in communications, opening doors to roles at several notable organisations. I’ve worked with Soul Muzik, the talent management agency founded by Deola Art-Alade before she created Livespot, as well as Easy Taxi, Hello Food Nigeria (now Jumia Food), the Tony Elumelu Foundation, and Transcorp Group, among others. Each role shaped me and helped me grow into the professional I am today.
What has been your experiences in public relations and marketing communications?
My experience in PR and marketing has been pretty broad. I’ve worked across various industries including entertainment, food and beverage, nonprofit, oil and gas, and more for over fifteen years. Along the way, I’ve had the chance to work independently with both brands and individuals as a consultant. What I love the most about consulting in PR & Communications is helping clients figure out how to make their work and products stand out. I focus on building strong visibility strategies and making sure their brand message gets out there in a way that feels true to their brand via a platform that aligns with their band values. Over the years, working in so many different industries have really helped me develop a wide range of skills. It has taught me how to adapt communications strategies to suit different audiences, markets, and goals, which is so important in any field.
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You are making a positive difference in the lives of individuals and communities through Her Network, share with us some of your activities?
Thank you for acknowledging our efforts at Her Network. Most of our activities are online because our global goal is to reach individuals around the world. We amplify the voices and impact stories of women by shining a spotlight on phenomenal women doing great work. We’re also committed to bringing to the forefront, the accomplishments and profiles of outstanding women of impact. By showcasing these stories, we aim to inspire and motivate women globally to strive to live to their fullest potential. In addition to our digital-first approach, Her Network has been instrumental in organising various high-profile events that bring together progressive women from different sectors. One of our signature events, Her Summit, convenes women leaders and professionals annually, offering a platform for sharing career advice, life lessons, and resources.
Your annual event, Her Summit, seeks to drive change and bring progress across industries, what has been the impact so far?
Her Summit is all about convening women leaders and professionals annually, offering a platform for sharing career advice, life lessons, and resources and it has been incredible to see the impact so far. Beyond just sharing knowledge, the summit has become a platform for connecting women to opportunities—both locally and globally—thanks to its international reach. I’m pleased to share that most of those connections have turned into real growth and success stories.
With your commitment to amplifying women’s voices in society, what do you consider some of the limiting factors affecting women’s growth in society?
There are several limiting factors that affect women’s growth in society, and through my work at Her Network, I’ve come to see these challenges firsthand. One major factor is a lack of access to opportunities—whether it’s in education, mentorship, or professional networks. Many women face barriers that make it harder for them to tap into resources that could elevate their growth. Cultural and societal norms also play a big role, especially in environments with rigid expectations for women. That said, it’s encouraging to see more women stepping into leadership and decision-making roles. If they remain in these positions long enough, they have the power to create meaningful change and support the growth of women in society. Another limiting factor is the expectation that women juggle careers, family, and societal responsibilities, which often makes it difficult to focus on personal and professional growth. Tackling these challenges requires collective effort from individuals, organisations, and society as a whole and I’m optimistic that with collective effort and accelerated action, some of these challenges can be addressed with implemented polices that aid women’s growth in society.
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What drives you for success?
Amongst other things, what drives me for success within my work specifically, is my vision of a world where women have the tools, support, and encouragement to succeed on their own terms. It’s what keeps me motivated and reminds me why the work I do matters so much.
How can we get more women to become successful and rise to the top as you have done? What tips do you have for younger women?
Success doesn’t happen overnight; it takes drive and passion to keep going. Also, I believe success is relative and means different things to different people because we all cannot have the same definition of success. To some people, success is having a lot of money saved in assets and investments. While for others, it’s having a happy family, a thriving career and good health.
In the context of rising to the top in their careers, I’d say more young women need to have an insatiable desire to succeed. That despite the challenges that everyday life brings (because it’s inevitable), they will maintain their innate hunger for success. This will help them actively seek out career opportunities, be consistent in their efforts and trust the process.
My tips for the young women reading this is to use every situation as a chance to grow and elevate yourself. Be a self-starter but most importantly, be a finisher. That is, someone who sees tasks through to the end. Finally, never stop working on yourself and your skills—the better you get, the further you’ll go.
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What key lessons have you learned in your years of practice and impact?
I’ve learned that I bring something unique to the table, something no one else can. I’ve also realised that logic and intuition can work hand in hand and that sometimes, being a little bit bold (or even slightly delusional) about my goals, while putting in the effort to accomplish set goals, really pays off. Another one? I’ve learned (still learning) to ask for help. I remind myself time and again that ‘If you keep quiet, you may miss out’ and that sometimes the person right next to me may have the perfect solution to a problem I’ve been struggling with in silos.
What do you hope to see Nigerian women do differently?
Honestly, I’d love to see more Nigerian women really show up for each other. Not just by saying they’re supportive but actually backing it up with actions. It’d also be amazing to see more Nigerian women boldly being themselves and not holding back because of what society might think. We’ve got so much potential to grow, achieve, and become more. However, the fear of societal expectations often leads many to conform to roles and narratives that might not truly resonate with who they are.
What is your life mantra?
My life mantra is All is Well. It reminds me to focus on the positive and affirms that everything is working in my favour.
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