Every year, the ancient city of Onitsha comes alive with colour, energy, and cultural splendour during the iconic Ofala Festival. In 2025, Orijin, a proudly Nigerian herbal bitters and drink brand, joined the people of Onitsha in honouring centuries-old Igbo traditions, blending heritage with contemporary celebration.
Held in the palace of His Majesty, Igwe Nnaemeka Achebe, Obi of Onitsha, the Ofala Festival remains one of the most significant cultural gatherings in Nigeria. The festival is marked by vibrant masquerades, traditional dances, rituals, and community festivities. This year, Orijin added its unique touch to the celebrations as the official drink sponsor.
The brand created immersive experiences that seamlessly complemented the cultural atmosphere of the event. With beautifully branded spaces and signature Orijin cocktails, guests, dignitaries, and residents were treated to a refreshing cultural experience that celebrated both tradition and modern enjoyment.
“Orijin is a brand rooted in culture and originality. Ofala is more than just a festival; it is a symbol of our shared heritage,” said Dorcas Mashingil, Senior Brand Manager, Orijin TradeMark. “Being part of this celebration reflects our commitment to preserving and celebrating Nigerian culture.”
One of the key highlights of the festival was the royal procession of the Obi, accompanied by traditional music and ceremonial fanfare. Orijin stood out during this grand moment, ensuring the brand was present at the very heart of the celebration.
As conversations about cultural preservation and identity continue to grow, brands such as Orijin are demonstrating how meaningful partnerships can go beyond sponsorship to foster deeper connections with communities and amplify cultural heritage.
The event, which was held at the Ime Obi, Onitsha, featured the two major ceremonies that make up the grand Ofala Festival, a time-honoured tradition of the people of Onitsha: Iru Ofala and Azu Ofala. The Iru Ofala was Obi’s first public appearance after spending weeks in spiritual retreat and communion with the ancestors, in propitiation for the good of the land.
The Imperial Majesty’s appearance in his rich traditional attire and dance around the Ime Obi was significant and symbolic of his readiness to lead his people into a new year of prosperity.
The Obi later sat resplendent as chiefs, titled men, and subjects paid homage to their king. Other top public figures also paid homage to the Obi at the event. They included the Minister of Art, Culture, Tourism and Creative Economy, Hannatu Musawa; the Deputy Speaker of the House of Representatives, Hon Benjamin Kalu; former Deputy Speaker, House of Representatives, Emeka Ihedioha; former Governor of Anambra State, Mr Peter Obi; Director General, National Council for Arts and Culture, Obi Asika, and several others.
