APML to boost pension industry with brand ambassador
In a quest to create values to the growing Pension industry in the counry, through public education programs aimed at sensitising the public on the need for Nigerian workers to embrace pension plans, AIICO Pension Managers Limited (APML), a licensed Pension Fund Administrator (PFA), a subsidiary of AIICO Insurance Plc, has launched a new brand ambassador with a CSR project.
The Head of Strategic Planning and Corporate Communications, Tunde Ottun, described the move as strategic partnership in addition to promoting the AIICO Pension brand, that would improve public acceptance of retirement planning and pension in general.
According to him, our decision to partner with a brand ambassador was also predicated on the need to infuse ‘colour’ to the ongoing discussions around retirement planning, in order to ramp up public appeal. Hence, Ms. Silva, being a well-known and respected member of the Nigerian entertainment industry was one of the first names that came to our minds. We have no doubt that she will be a perfect fit and we are glad she accepted to partner with our company on our quest to secure the inclusion of more Nigerians under the Contributory Pension Scheme, especially in the drive to expand pension coverage to the informal sector.”
The event that marked the 10th anniversary the firm, realising its vision was made with the recent signing of Ms. Joke Silva, an actress, producer and TV personality, as a Brand Ambassador.
In a similar development, Ottun, stressed that the management of AIICO Pension Managers, undertook some renovation work at the Old People’s Home Yaba Lagos. This also formed part of the activities to commemorate the company’s 10th year anniversary.
In attendance at the unveiling ceremony were the brand ambassador, Ms. Joke Silva, and the Director-General of the Lagos State Pension Commission, Mrs. Folashade Onanuga.
The Head of Strategic Planning and Corporate Communications explained that “we wanted to celebrate the occasion of the anniversary with senior citizens so we decided to identify an Old People’s Home, undertake selected projects on their wish list and celebrate with them at the unveiling ceremony.”