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Insurer tackles poor access, others with new social media offering


AIICO Insurance Plc has unveiled a new initiative called ELLA, a dedicated instant messaging service with built-in features that help customers make instant purchases or renewals of policies, claims reporting, product and service inquiries among others, via WhatsApp, Facebook Messenger, and Telegram.

The Chief Executive Officer of the firm, Babatunde Fajemirokun, who spoke on the new initiative, said with over two billion WhatsApp users globally and its increasing adoption locally, the underwriter deemed it appropriate to launch the platform channel to take service closer to its customers.


He said: “We understand how technology is transforming the world today and its impact on the lifestyle of our customers. Therefore, we will continue to invest in the best technology solution to provide customers with a great experience.”

Pointing out that the advent of technology solutions aids corporate organisations’ efforts to offer their customers great experiences, he noted that in the heat of the 2020 pandemic and global lockdown, the company mitigated the impact by deploying technology-enabled solutions for business continuity.


Hence, the reinforcement on the decision to be laser-focused on quality service delivery irrespective of daunting challenges based on the great feedback from customers and the marketplace.

The Head, Strategic Marketing and Communication, Segun Olalandu, noted that the underwriter is the first in Nigeria to deploy an AI-powered (Artificial Intelligence) service via the WhatsApp platform and he explained that Ella was available 24/7.


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