Capri-Sonne promises more fun with ‘Beach Ball Promo’
Capri-Sonne has launched a new consumer promo tagged “Beach Ball Promo,” which includes a free Beach Ball in every carton of Capri-Sonne, expected to create more fun moments for kids by ensuring a stimulating unboxing moment and encouraging them to play some more. The promo offers children reason to enjoy their favourite fruit drink, as nothing speaks to a child’s playfulness like a bouncing beach ball, which can be used in all sorts of exciting games.
The brand, which is universally associated with creating fun moments for children, through this promo would seek to enhance brand affinity and product consumption through activities that encourage active play for kids whilst having a taste of fun.
The promo is being amplified nationwide with an effective media campaign running on major regional and national television channels and radio stations in the country. It will also be simultaneously driven through advertisements on billboards, engagements on digital platforms, point of sales outlets and experiential consumer engagement platforms in various cities to connect with consumers.
According to Managing Director of Chi Limited, Deepanjan Roy, “The Capri-Sonne ‘Beach Ball Promo’ is another unique platform to reward fun loving consumers across Nigeria. The Capri-Sonne Beach Ball Promo is an opportunity to gift more fun moments to millions of children, and reward them as they relish the delicious taste of fun and excitement in every carton of their favourite drink.”