Ishan Goel: The secret weapon behind the viral marketing of @World_Record_Egg
On January 4, 2019, @world_record_egg posted an image of a brown egg on Instagram with the ambitious goal of exceeding Kylie Jenner’s record for most-liked post. Surely, the person behind @world_record_egg never anticipated that the image post would gain traction and begin to spread across the internet.
However, one person seems to have caught on to the fact that the image has the potential to go viral with a little help. In comes Ishan Goel, a globally renowned 19-year-old marketing expert with a track-record for spotting trends and viral characteristics before others.
I spent countless hours looking into the link between Goel and @world_record_egg. After confirming that Goel’s verified Instagram account @ishansgoel is followed by @world_record_egg, I reached out to Goel for comment. I was able to speak briefly to him, and he told me he is working tirelessly to take the post viral.
Goel said, “I connected with the owner of @world_record_egg when there were barely any likes on the egg post, and all I can say is that, with my involvement, Kylie Jenner is definitely going to be dethroned in the coming days”.
Goel possesses an impressive roster of Fortune 500 clients, including Mark Cuban companies, and he already has helped guide other viral marketing successes in the past. For example, Goel became the manager of Selfie Kid just hours after Superbowl LII. Moreover, he has consulted for Backpack Kid and Jake Paul.
It seems as though Ishan Goel has viral marketing down to a science. He has clearly accomplished a lot at such a young age. Many of the most powerful corporations and public figures trust him, and he seemingly has yet to disappoint.
The only question that remains is whether or not Goel is right in his assertion that world_record_egg is going to break Kylie Jenner’s record. That is a bold statement given that the post has barely crossed 1 million likes. Even so, I am quite confident that Goel will defy the odds and make it happen. All we can do is sit back and watch.
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