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Brands look out for credible, libel free media – Airtel Boss

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The Vice President Corporate Communications/CSR Director Airtel Nigeria and founder of Ethelbert, Mr. Emeka Oparah on Friday said brands across the world are always willing to invest and partner with credible, industrious and libel-free media.

Oparah stated this at the inaugural webinar of TheNewsGuru.com themed “Digital Media Gurus Speak: How to monetise online media opportunities online.”

He noted that despite the array of opportunities freely available online, not many are able to tap into it because they lack the basic knowledge to do so.

The Airtel boss noted that most brands look out for what they stand to benefit either on a short or long run before making any investment.

“Brands look out for credible, libel-free media to partner with. You must be creative and industrious to get business engagements with these brands. No business operator will place an advert or do other forms of business with a medium that is enmeshed in controversies. To be specific, you must dig deep into the activities of Airtel before you get an advert or partnership with us. You shouldn’t just think by using our press releases or coverage of the launch of a particular product, you automatically qualify for business partnerships with us. You must be willing to go the extra mile and this applies to making money online or offline too,” Opara explained.

The Editor (Online and Special Publications) of The Nation Newspapers, Mr. Lekan Otufodunrin, reiterated that despite the fact that the new media was here to stay, it, however, does not pose a threat to the existence of the print and broadcast media. He said rather, they complement each other to serve the readers better.

To make money online, Otufodunrin emphasized the need for people to apply knowledge and creativity.

“The online media is here to stay and does not pose any threat to the existence of the traditional media. Rather, both arms of the media should be coordinated to serve the reading public better. Knowledge and creativity is key to making money online. You must be willing to go the extra mile to get investors’ attention. A reporter must add human interest angles to a story that broke yesterday to appeal to people to buy the papers today. People mistake the internet as a cheap source of making money. While I won’t say it is not, however, some degrees of hard and smart work are needed to succeed,” the veteran journalist said.

Also speaking at the event, the publisher of CKN News and President of Guild of Professional Bloggers, Chris Nwadu said most people have the erroneous impression that they can make money instantly online by justing posting anything on any of the social media platforms.

“The online platform is not an end to making money. It only provides a leverage to flourish especially for those who are willing to tap into such leverages. For me, I made my first money online two years after establishing CKN News. And that was just N5000. This was after two consecutive years of hard work in the online space,” the CKN publisher said.

Asked what the Guild of Professional Bloggers which he currently presides over is doing to curtail the excesses of fake and unverified news flying around mostly from bloggers, Nwadu said the Guild had inaugurated an Ethics committee to monitor news contents from blogging sites. He noted further that despite conscious efforts put in place by the Guild, the task of enforcing strict adherence was an issue as the number of blogging sites are well over a million.

“One of the first things we did on assumption of office was to inaugurate an ethics committee to monitor contents and strict adherence to ethical standards. Moreover, most bloggers don’t have any journalistic background and the social media has a way of regulating itself. People will automatically stop visiting a site that dishes out fake and unverified news all the time and with time such sites will shut down permanently,’ Nwandu noted.

The event which was moderated by the publisher, TheNewsGuru.com, Mr. Mideno Bayagbon also had in attendance the Group Managing Editor, TheNewsGuru.com, Mr. Jewel Dafinone, online editors of TheGuardian Newspapers, Mr. Tonye Bakare; NewTelegraph, Mr. Michael Abimbola, The Sun Ikenna Emewu and other seasoned media practitioners.



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