The Group Managing Director/CEO, Lafarge Africa Plc, Mr. Lolu Alade-Akinyemi, has reiterated the company’s commitment to reducing carbon footprints at scale.

The firm is also “taking actions across the building life cycle through investments and innovation in more sustainable solutions within our manufacturing process. With the production of eco-friendly products, we are accelerating the transition to more sustainable building materials for greener construction.”

He spoke at the celebration of the company’s trade partners nationwide in appreciation of their effective distribution of products across the country, which contributed to the overall growth of its business in 2022.

The event, which held at the Lagos Continental Hotel, Victoria Island, Lagos, had in attendance over 100 customers, staff and guests. Expressing the company’s appreciation of its customers for helping to sustain brand loyalty, Alade-Akinyemi said: “We cannot overemphasise the impact of your contributions to the company’s performance. We are partners in progress. I personally thank you and express our excitement for an even more impactful 2023.”

According to Alade-Akinyemi, actualising the brand vision has led “to an increased focus on customer transformation through value adding experiences and partnerships.”

In his welcome address, the company’s Commercial Director, Mr. Gbenga Onimowo, thanked the customers for their “unwavering support that’s been pivotal in our ongoing journey of growth.” Onimowo attributed the success story of the brand to the critical role the trade partners and distributors play in the supply chain.

According to him, this year’s theme, ‘Accelerate for Growth’ captures the brand’s commitment to surpassing its previous achievements. He said: ‘It’s a challenge not just for us, but for all of us – our esteemed customers and dedicated employees alike – to kick things into high gear as we approach the latter half of the year, aiming to end it on a strong note.”

At the end of the gala event, several dealers went home with numerous prizes based on performance. The star prize for the National Volume Champion was presented to Prince Sunny Nwodo of Global Snco West Africa Ltd.

Igwe Cosmos Umeh of C.C Umeh & Sons received the second prize, while Elder Obong Ubot of Ubotex Nig. Ltd emerged third best. Also, Al-Amir Enterprises, Maseliz Enterprises, Vicross Enterprises and U. Mekason Trading Stores received the Regional Volume Champion for North, Lagos, West and East respectively.

Responding on behalf of the awardees, Nwodo expressed his gratitude to the management of Lafarge Africa for recognising the contributions of the dealers to their business, noting that hard work and having a strong business network made it possible for him to be the number one customer. He assured that the trade partners would continue to support the company to help it achieve its business goals in the country.