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Malta Guinness begins search for pan-African Maltavator

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Brand Manager, Malta Guinness and APNAD, Ifeoma Agu; Managing Director, Guinness Nigeria Plc, Peter Ndegwa and Director, Human Resources, Guinness Nigeria Plc, Bola Olajomu Otubu


Malta Guinness Nigeria has launched an exciting pan-African TV show, tagged Maltavator Challenge. It will see homegrown Nigerian talents compete against contestants from Ethiopia, Ghana and Ivory Coast. The competition is seeking the contestant who can best fuel their greatness by turning the Malta goodness into greatness. The brand is looking for Nigerians with energy and brainpower to represent the country in the TV show.

The Maltavator Challenge will have 40 contestants who will challenge physically and mentally through varieties of games and obstacles, with twist and turns, to find the pan-African Maltavator! Nigeria will play host to all the other contestants. Everyone participant will leave as a winner while the overall winner of Maltavator Challenge will walk away with a grand prize of USD$20,000 while everyone else will be a brand ambassador and will go home with goodie bags, cash prizes and an experience to remember.
 
“This is such an exciting time for Malta Guinness in Nigeria.” said Brand Manager, Malta Guinness and Premium Non-Alcoholic Drinks, Ifeoma Agu, “We don’t just say we care about our consumers, we show them by fueling their greatness with exciting platforms such as this to demonstrate the brand’s purpose, which is to fuel the can-do spirit of Nigerians. The Maltavator Challenge brings to life our brand purpose of ‘fueling the greatness’ of Nigerians and there is no better way of showing this than pitching this greatness alongside contestants from other countries. Malta Guinness is perhaps the only malt drink that can create this bold platform.”

This is not the first time Malta Guinness is giving Nigerians platforms to fuel their greatness. It did so in the recent Life 101 TV series and Malta Guinness Street Dance competition while also supporting the arts and culture by boosting the careers of young Nigerian actors and dancers. Also, the brand recently concluded a successful national consumer promotion tagged The Malta Guinness ‘Go Get it’ promotion, where it gave out N100,000,000 to loyal consumers.

It also launched the new Malta Guinness ‘Fuel your Greatness’ campaign with new TV commercial, radio and out-of-home ads featuring local talents, Lemmy Adejo with music from Mr. Eazi.

Audition will hold on January 27 at the University of Benin Sports Centre; February 3 at the Polo Park Shopping Mall in Enugu and February 17 at the National Stadium, Surulere, Lagos. Follow @maltaguinnessng on Twitter and Instagram and on Facebook for details.


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