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My motivation for founding Sonaira Business World – Ovuehor


Growing up in an environment where she witnessed how someone benefited from a steady source of income is what inspired Sonia Omon-Obehi Ovuehor, CEO, Sonaira Business World, to take to the path of entrepreneurship.

According to her: “It is not hard to figure from where I got my motivation to become an entrepreneur. I was brought up by a mother who was a petty trader while at the same time working as a daily wage worker. So from the petty businesses she ran, I got an early insight into how someone can make money from several sources. And at such an early age, I became aware of the importance of someone having multiple sources of income.”

She continued: “I was also motivated after I began to read and I came into contact with motivational writers, especially Brian Tracy and Robert Kiyosaki. From them, I learn about the concept of “multiple streams of income”.”


The biggest motivation or rather the biggest boost for the Sonaira Business World founder was her enrollment at the Pan African Institute for Entrepreneurship and Community Development in 2014.

“There, I did a course on multiple streams of income and it became clear to me that it is vital for anyone who wants to survive in today’s world to have various sources of income.”
Having a robust source of income, however, she averred, can only come from being an entrepreneur.

“While I have been a business person since my university days, it was in 2015 I eventually founded Sonaira Business World,” she affirmed.

Her enterprise broke even two years later in 2017. Today, Sonaira Business World has become a popular business enterprise with interest in real estate and logistic alongside its trading in wholesale and retail of household products including fashion, beauty and skincare products.


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