Noah’s Ark, X3M Ideas shine at 2022 LAIF

It was pomp at the 2022 Lagos Advertising and Ideas Festival (LAIF) Awards, as Noah’s Ark Communications and X3M Ideas stole the show.

Organised by the Association of Advertising Agencies of Nigeria (AAAN) and tagged: ‘All Ideas are Welcome’, Noah’s Ark emerged 2022 Agency of the Year, winning 50 medals – nine gold, 18 silver and 23 bronze.

The winner was closely followed by X3M Ideas, which won eight gold, 11 silver, and four bronze, while Insight Publicis and Dentsu MCGarryBowen Limited emerged third and fourth, respectively.

Insight Publicis won two gold, seven silver and nine bronze, while Dentsu MCGarryBowen Limited got two gold, four silver and five bronze.

In his speech, Director General, Advertising Regulation Council of Nigeria, (ARCON), Dr. Lekan Fadolapo, applauded AAAN for keeping the flag of creativity flying through the sustenance of the LAIF Awards, noting that the event has become the biggest showcase of creativity in the West African sub-region.

Similarly, President of the Association of Advertising Agencies of Nigeria (AAAN), Mr. Steve Babaeko, said, “we want to celebrate the overflowing passion of our young practitioners, the wisdom/experiences of the legends who got inducted into the LAIF Hall of Fame. It is a platform to celebrate our marketing communications community.”

He noted that this year’s edition would remain indelible in the annals of LAIF history as it provided an opportunity for another country in the West African sub-region, Ghana, to participate.

On his part, Chairman of the LAIF Awards Management Board, Mr. Lanre Adisa, said the successful hosting of this edition, has proven that it has come to stay, given the tremendous support it continues to enjoy from stakeholders.

He said: “We would like to thank our clients for signing off on the great ideas that have done wonders for their brands and the bottom line. Without their approval, those works will never see the light of day, not to talk of them being entered for LAIF Awards. LAIF has become a big property. We are also excited for our young LAIFers who will be celebrated tonight.”

He described the event as an opportunity to celebrate the best works churned out by different agencies for their brands.

A major high point of the event was the induction of two veterans, Tunde Ogunlaiye, former Creative Director of Insight Publicis and renowned filmmaker, Femi Odugbemi, into the LAIF Hall of Fame.