Metrowoman entrepreneur of the week: Adedamola Ladejobi

Adedamola Ladejobi is a certified Personal Nutritionist and a Weight loss Expert. She is the Founder/CEO of ASKDAMZ, a weight management, health and wellness company. She has used her successful lifestyle change and platform (both physical and social media) to touch the lives of thousands of people around the world. She works full time as a Wellness Coach ensuring that she explores her clients’ greatest health concerns, weaknesses and goals, thereby using these obstacles in achieving set goals.

She is a Barrister and Solicitor of the Nigerian Supreme Court with an LLB Law degree from the University of Exeter, a BL from the Nigerian Law School and a Diploma certificate in Nutrition. She is also a Health and Wellness Speaker who has been invited to speak at reputable events such as WIMBIZ, All Ladies League and Women Economic Forum, The Evolving Woman 2.0 and many others.

Damola Ladejobi has built her platform from her passion to help people achieve their desired weight loss goals and has touched the lives of so many men, women and children by helping them live a healthier lifestyle. She’s a strong believer in women empowerment and uses her platform to promote and encourage small start-ups businesses.

What problem does your company solve?
Weight management issues, health and wellness. Our focus is to provide people with an in-depth knowledge on nutrition and active lifestyle, so they can lose weight the healthy way.

What ignited the spark in you to start your business venture?
I struggled badly with symptoms from Gastroesophageal reflux disease (GERD) and I think my bad eating habits and pregnancy were contributory factors. My highest weight was 106kg and now my average weight is 70kg so I have lost about 36kg in total. I had to make the decision to take my health seriously so I can be stronger and healthy for my family and loved ones. The mental picture of being too weak to be there for my kids and husband was a sole motivator. It pushed me to stay disciplined and consistent with my journey.

My personal journey towards a healthier lifestyle opened my eyes to a lot of things. I got to learn a lot about nutrition and the best ways to stay healthy. The more knowledge I got, the healthier I became and this also had an effect on the choices I made. It also stirred me towards exploring a career in nutrition and coaching because I have also gone through the struggle of being overweight and looking for all means to shed the weight to feel more confident. Hence, I can relate with most of my clients’ struggle.

What would you say are the top three skills needed to be a successful entrepreneur?
Commitment. Be a people’s person- Create Solutions. Passion and Motivation.

How did you respond to failure as an entreprenuer?
Try again. Lol. If something doesn’t work out, that’s fine. I have just learnt ONE way not to go about it. I TRY AGAIN.

How long do you stick with an idea before giving up?
Long enough to find out if it is productive enough or worth investing in.

Describe your typical day
I wake up very early and the irony is that I sleep late. My brain is always working, so it’s almost impossible to shutdown at times. School runs in the morning, office consultations, meetings, a lot of paperwork to be handled, events if any, school runs, then I try to rush home as early as possible to mummy and wifey duties.

What motivates you?
God, my family and an intense passion to help people be the best version of themselves.

How would you define success?
Creating business solutions as well as a business that empowers people to grow and become the best version of themselves.