‘Self-discovery, time management, vital for productive living’
To achieve a productive and purposeful life, women have been urged to enhance time and financial management, self-discovery and capacity building.
Founder, Immerse Coaching Company, Debola Deji-Kurunmi, said the first edition of Live Awake Conference, tagged ‘Life of meaning’ in Lagos, proffered solutions to identity crisis in women through training and processes.
Speaking on the topic ‘Woman, Know thyself’, she debunked the myth that purpose must be exciting.
According to her, the need for corner stone knowledge, with focus on information that answers self-discovery issues, building an intentional relationship with God and being a part of the right community, are actions for a productive life.
On dealing with challenges, she advised women to focus first on getting healed of the situation and the next step should be speaking out, which could involve speaking to strangers. She also stressed the need to seek knowledge from survivors, professionals and God’s help.
“Also embark on problem tracing, by making efforts to identify the root cause,” she added.
Founder, Katie Wang Company, Olori Boye-Ajayi noted that collaboration is key to longevity. Emphasising that the process of growth can be painful but rewarding.
She however encouraged women in the growth stage to gradually go through the process and involve someone who has gone through similar experience.
“Self-discovery process doesn’t end, it elevates. Purpose is in stages and keeps getting unraveled,” she noted.
Chief Executive Officer (CEO), Aymie Staffing Solutions, Elizabeth Ajetunmobi said the ability to grow requires having systems in place.
On raising children, she asked parents to focus on their strengths by uncovering their purpose and prepare them for the future.
CEO, CoachE’Squad Limited, Eziaha Bolaji-Olojo called on women to delegate duties with clarity in the job roles for adequate productivity and have an effective feedback system.
“You need to calendar your live to be productive, if not important activities would not get done. Embrace invitations to stretch your self because it helps you build capacity. Build mind, physical and spiritual capacity.”
CEO, Midridge International, Abiola Adediran, noted that most women owned businesses are at a stunted growth because they have been built around the founders. She added that in build global businesses, structures and systems need to be independent of the founder. She added that it involves being deliberate in hiring and training of staff.
Adediran however noted that lack of structure, in terms of cash flow, recruitment, managing employees or book keeping, is the cause of business frustrations.
She also urged women to rather invest their funds, in order to build institutions of value.
CEO, Smart Stewards, Sola Adesakin, who taught Money Masterclass session, showed women how to make, manage and multiply money.
She emphasised that ones earnings is not a criteria for wealth but the discipline to save and be accountable is. She however noted the need for an abundance mindset to shift levels
“An abundance mindset is not about how much you have in your account but your ability to imagine possibilities and believe that funds are accessible.”
A major highlight of the conference was a fashion award session, titled The MoBalo Fashion Awards, done in honour of Moradeun Balogun, an exceptional fashion enthusiast and visionary who was working to revolutionise Africa’s fashion industry through her work, FashionPro. She was stabbed to death while returning from work in December.
The award recognised five outstanding female fashion entrepreneurs in operations within 1-5years and demonstrated innovation in either the use of technology to promote fashion, afro-centric textiles and culture, focusing on green ideas, waste management or recycling in fashion industry, creative and future-forward fashion styles for today’s woman or using fashion for advocacy or social impact in communities.
Finalists for The Young Fashion Entrepreneurs Award were:
CEO, Maple Street, Iyanu Ajayi; CEO, Folabomi, Toluwaleye Odunsi; CEO, Shapes and colours, Omolara Teshola; CEO, BEEHC, Wumi Beyioku and CEO, FAIDEZ WEARS, Deborah Famuwagun.