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Zakariyau wins SABRE Award, makes Forbes Africa’s under 30 list


Bidemi Zakariyau

Bidemi Zakariyau, founder of LSF|PR has added another feather to her cap as she was last week listed in the Forbes 30 under 30, business category. Just last month, her agency was awarded a SABRE certificate of excellence for their “Philips Through Your Life Campaign” for Philips. The campaign created and executed by the agency, was used across Africa by Philips last year.

The SABRE Awards, with a 25-year heritage recognizes campaigns that demonstrate the highest levels of strategic planning, creativity and business results. The award covers the entire global public relations business and is the worlds’ biggest and most prestigious awards programme in the PR field.

Speaking with The Guardian, she said, “We are very pleased to be recognised for our work, this goes to show the quality of work we deliver is of global standards, considering the fact that I started this company with a legal background and no previous experience in PR. In our five years of operation, we have achieved a lot in terms of diversifying our client portfolio to many sectors, it is very encouraging for my team and myself, we will continue to work hard to ensure that we serve our clients by delivering results that moves their businesses forward”. The agency presently boasts of local and international brands in different sectors including corporate, consumer, Oil and Gas services, financial services and technology.

Last weekend, she made the prestigious Forbes Africa 30 under-30 list in the business category. The 2018 Forbes Africa Under 30 list is the most definitive list of Africa’s most promising young change-makers. This year is the magazines fourth edition of the list and for the first time, is inspired by the growing number of young men and women entrepreneurs, who are game changers in their respective industry.

Zakariyau has previously been recognised for her work in leading one of the fastest growing PR agencies in Nigeria. In 2017 she was awarded the prestigious LaPRIGA (Lagos PR Industry Gala and Awards) Rising PR Practitioner by the Nigerian Institute of Public Relations.. In 2016, she was awarded The Future Awards Africa Prize for media enterprise and in 2015 she was recognised as one of the leading female entrepreneurs under 25 by SME100.

She is a member of the Nigerian Bar Association and a certified member of the Nigerian Institute of Public Relations. In 2016, she was appointed to join the board of Réle, a leading art company in Nigeria, which includes art galleries, an art consultancy offering advisory and art inventory services.

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Bidemi Zakariyau
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