GUS 12… Toast the Ultimate Craftsman

In what signaled the end of season 12 of the Gulder Ultimate Search reality TV show, Nigerian Breweries Plc recently hosted fans of the show to a party in Lagos where Odudu Out was crowned The Ultimate Man.

The overwhelming success of this year’s show spread to the winners’ party that was graced by hundreds of Nigerians, while thousands more followed it online.

Odudu, the winner of this season’s Gulder Ultimate Search, was crowned after finding Akolo’s chest on the final day after battling 17 other contestants who made it into the jungle with him. He was presented with N50 million worth of prizes, including the key to an SUV courtesy of Innoson Motors and a return ticket to Dubai.

The youngest of the finalists expressed delight in being the ultimate craftsman and thanked the brand for the opportunity given to him and other contestants.

“First, I would like to thank Nigerian Breweries, organisers of Gulder Ultimate Search, for bringing back the show. I had fond memories of it growing up and was sad when it went off the air. I could not contain my delight when it returned for Season 12 in 2021.

“I did not hesitate to put in my application, and despite getting into the jungle as a wildcard, I was determined to make the best use of the opportunity. This rare opportunity has changed my life for good, and I am truly grateful to Nigerian breweries, their sponsors and partners, as well as my fellow contestants.”

Emmanuel Oriakhi, who is the Marketing Director of Nigerian Breweries, attributed the success of this season’s Gulder Ultimate Search to the organisers, sponsors and partners, crewmembers, the contestants and all Nigerians.

“The return of Gulder Ultimate Search coincided with our relaunch of Gulder as a craft beer, and Nigerians have overwhelmingly accepted both.

“There is a reason Gulder Ultimate Search is the biggest reality TV show in Nigeria, making heroes out of our youths and providing a platform that nurtures the value of team spirit and individual competitiveness. We are grateful to everyone here today for being part of our success story. We say thank you.”