The Orange Culture AW16 campaign is finally here and we love it. The pieces are styled in rather unconventional ways making you wonder whether or not you would want to wear them. Trust me, judging from photos from the runway at South African Menswear Week (SAMW) they’re much more beautiful than they’ve been styled here.

Patiently waiting for the official lookbook, here’s a quick view of the campaign.

Enjoy!

Instagram: @orangecultureNG

Credits
Photography: Travys Owen at One league agency @travysowen
Styling, Art direction and Casting: Gabrielle Kannemeyer at One league agency and Lampost SA – @gabriellekannemeyer
Models: Kevwe, Ronald, Kwen and Samuel from 20model management@20modelmanagement