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Nigeria baby fair debuts to improve infant, toddler wellness

Amara Agbim of The Nanny Academy (left), Tolulope Olorundero, Project Director for Nigeria Baby Fair and Jide Benson, Communications Director, Nigeria Baby Fair at the announcement of the upcoming fair in Lagos

Following the increasing birth rate in Nigeria, as well as the industry that serves its needs, the Nigeria Baby Fair, which is first-of-its-kind will hold in Lagos, in August.

The three-day event, which will bring together various stakeholders in the baby and child care industry, will involve exhibitions, competitions and awards.

Speaking at a press conference to announce the event, the Project Director, Tolulope Olorundero, noted that the Baby Fair intends to bring together players in the value chain of the infant and early-child space.

The fair will feature crèches, kindergarten and daycare centres, makers and sellers of kiddies clothes, accessories and apparel, children focused NGOs and orphanages, maternity and paediatric centres, play centres and more.

“The fair will also feature side attractions like crawling competition, music and poetry by children under age five, walking competition among infants, multi-tasking mums, diaper changing competition for dads, amongst other initiatives. From all these, you can tell that is a family-focused initiative.”

She added that the fair seeks to achieve a number of objectives, which includes to provide an organised single meeting point for young parents and sellers of kiddies items as well as service providers to meet current and potential clients.

“We particularly want to encourage SMEs that have grown their businesses using social media. We also intend for it to expand the scope of the event industry in Nigeria. A key part of the Baby Fair is the social impact and philanthropy initiative wherein the general public is encouraged to donate items that they no longer use for their babies and infants. Such items will be distributed among orphanages and to other less-privileged individuals to give their babies and infants basic necessities.”

More than 50 companies, organisations and vendors ranging from manufacturers to retailers and other service providers are expected to showcase and display wares, products and services at the fair.

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