Brand engages children with digital image pouches in Express Yourself campaign
Capri-Sonne, a product of CHI Limited, is aiming to create further brand engagement with the launch of its Express Yourself campaign. Speaking on the campaign, Marketing Director, Chi Limited, Probal Bhattacharya, stated that the campaign connects through its pouches to showcase heroic, stylish, artistic and other expressive emojis that offer opportunities for kids to gain more knowledge, as well as build confidence.
Bhattacharya further stated that with eight different emojis, the Capri-Sonne limited edition pouches portray various exciting expressions that will fascinate and stir interest in kids to express themselves whilst having a taste of fun.
Speaking on the use of emojis as a tool to help children understand emotions and express themselves, Theresa Amadi, a primary school teacher, said employing the small colourful digital images or icons can be really beneficial in early learning stages. “The new pouch is a brilliant approach to engage kids in their space because it gives them more reasons to be creative, employ critical thinking, express themselves, and most importantly, to do all of these whilst having fun,” she said.
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