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Firm ends beer carnival to mark Alaafin’s 80th birthday 


A three-day beer carnival organized by Trophy Lager, from the stable of International Breweries Plc, has ended to celebrate the Alaafin of Oyo, Oba Lamidi Olayiwola Adeyemi III’s 80th birthday in Oyo with pomp, music, fun and mouth-watering prizes. 
The event, which provided an exciting and culturally appealing experience for consumers, also saw the brand reward winners in its ongoing National Consumer Promo, tagged Honourable Millionaires promo, which was instituted to celebrate Trophy Lager’s 40 years of facilitating goodwill and celebration for Nigerians. 

Consumer Connections Manager, IB Plc, Jumoke Okikiolu, noted that the celebrations are two-fold. “On one hand, our decision to celebrate with Kabiyesi is very much aligned with our brand values as he is a personage who stands tall in the promotion of Yoruba socio-cultural values of honour, integrity and quality service. Also, this fiesta has afforded us the opportunity to celebrate and reward our highly esteemed honourable men and women, who have stood with the Trophy brand for 40 years,” Okikiolu said.

Funso Elubeku, Marketing Manager, Trophy Lager, IB Plc, noted: “At the heart of our promotion is the need to provide a memorable experience for our fans. We are empowering 40 Honourables to win N1 million for the duration of the promotion with other consolation prizes such as free instant airtime worth N80 million and N40,000 cash prize weekly for 40 consumers as well.”

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