Ramadan: Maltina launches campaign for Muslims’ warfare
Maltina has launched a campaign tagged ‘Show Kindness, Share Happiness’ to identify the welfare of Muslims during this Ramadan season.To this end, the brand is collaborating with mosques and non-profit organisations to meet needs of the less-privileged members of the society.
The Corporate Social Responsibility (CSR) is to show kindness that would see to distribution of relief materials to families in need nationwide.
In a statement, Cluster Media Lead, West Africa, Nigerian Breweries Plc, Wasiu Abiola, said: “This year, Maltina is taking its efforts to the next level by providing food for people in need during Iftar, the fast-breaking meal that marks the end of each day’s fasting. The brand is reaching out to some of the neediest people nationwide to ensure they have a nutritious meal to break their fast with. Additionally, the brand hosted iftar dinner experiences with influencers across Nigeria to encourage and foster happiness in togetherness.
“Ramadan is a time of reflection, charity and sharing, and we are delighted to be able to partner with mosques and non-profit organisations to reach out to those in need. By providing food for Iftar, we hope to help alleviate the suffering of the less-privileged and bring a smile to their faces.”
Senior Brand Manager, Maltina, Onyebuchi Allanah, said: “Ramadan is a time of giving and sharing, and we believe that by spreading happiness, we can help create a better world. We hope that our efforts will inspire others to do the same, and together, we can make a real difference in the lives of those who need it the most.”
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