Davido frontlines Martell’s be the stand out swift campaign
Afro-pop superstar, Davido, has been unveiled as the official partner for the Be The Standout Swift campaign championed by the popular French cognac brand, Martell, which celebrates the resilience and audacity of Nigerians.
Inspired by Davido’s overaching influence in the entertainment scene, along with Martell’s history of redefining boundaries and going past conventions, the Be The Stand Out Swift campaign aims to inspire others to live life on their own terms
As the lead “Standout Swift”, Davido will continue to use his lifestyle to encourage others to live passionately and innovatively. At the core of the campaign is the aim to encourage people to rediscover possibilities in their lives to be successful at whatever they are passionate about.
Martell’s Pernod Ricard Managing Director, Sola Oke, commented, “We understand the limitations that exist for the typical young Nigerian living in Nigeria, but we also know that what makes a stand out swift is the can do spirit that Davido is about. Martell is proud to share our history and essence by challenging Young Nigerians to own their narratives and join Martell in being bold about how far they’ve come.’’
Speaking on the development, Davido also said: “I am proud to go on this incredible adventure with Martell, as I know we are pursuing the same goal, opening the way for others, each within our own creative field. We share the same idea that we rise by lifting up others. Through my songs, I want to show the new generation that anything is possible. That’s what I love about Martell’s history and expertise: the capacity to continually reinvent tradition.”
Founded in 1715, Maison Martell is the oldest of the finest cognac houses. The bravery with which Maison Martell has challenged convention to develop new expressions of cognac, notably the iconic Martell Cordon Bleu in 1912, is distinct for its flaming passion for its craft and a genuine commitment to the soil.