Founder & Lead Stylist, Kwasee Styling Company, Jumoke Shotonwa has unveiled the Signature Style Blueprint to support women’s styling choices.

Speaking at a media interview in Lagos, she described the initiative as a personalised styling guide designed to help women understand their personal style, build a wardrobe that works for their lifestyle, and get dressed with ease.

According to her, the blueprint also helps women identify what they actually need, shop more intentionally, and show up looking polished and like the powerful women they are.

Jumoke said: “Kwasee has created a personalised styling experience designed to help busy women build a wardrobe that reflects who they are now. The Signature Style Blueprint takes you from wardrobe overwhelm to a personalised style system helping you understand what works for you, what to let go of, what to shop for, and how to put it all together.

Continuing, she said: “If you’ve ever stood in front of a wardrobe full of clothes and still felt like you had nothing to wear, this was created for you. The Signature Style Blueprint is now live”.

Speaking on the company’s target clientele base, the transformational stylist said the primary audience is women who are evolving personally and professionally and want their wardrobe to reflect who they are becoming.

“Women who have moved into leadership roles, built businesses, become mothers, taken on more visibility, changed their lifestyles, or changed how they see themselves. We chose this segment because we’ve seen that many women don’t necessarily need to buy more clothes; they need a better understanding of what works for them and how to use what they already own,” she said.

Providing insight on the Signature Style Blueprint, she described it as a digital styling product.

“It is intentionally priced to make professional styling guidance more accessible to women who may not be ready for a full one-on-one styling service. It gives them a practical framework they can use to make better wardrobe and shopping decisions,” she said.

She disclosed that in five years, she would want Kwasee to be a leading African fashion and styling brand known for helping women look and feel like the best version of themselves.

“I see us expanding our styling products and services, building technology around personalised fashion recommendations, collaborating with more African fashion brands, and reaching women beyond Nigeria,” she said.

On the Nigerian fashion industry, Jumoke Shotonwa said the sector has grown tremendously, both locally and internationally.

“We have incredible designers, creatives, artisans and fashion businesses producing work that is increasingly recognised globally. There is still room for growth in areas like infrastructure, manufacturing, financing, distribution and access to global markets, but the talent and potential within the industry are undeniable,” she said.