Martell House, brand ambassador debuts

Martell has officially launched the first-ever Martell House in Nigeria, a perfect fusion of an elite house party and a premium nightclub experience.

Martell House was set up in a way that captured the rich blue colours of the brand including aesthetically pleasing sets for a lot of screengrab moments.

Jeff Bankz who is the new Brand Ambassador for Martell Nigeria hosted the event, which took place in the heart of Victoria Island, Lagos.

Setting the tone for what was described as one of the most exciting events of the season, Martell House ushered in the swift ones to a rich blend of mystery, entertainment and high fashion through the guests.

The star-studded uber-chic event was attended by celebrities, HNIs and public figures who were dressed in the thematic A Touch Of African Elegance including Nollywood actors – Daniel Etim Effiong, Mofe Duncan, Efa Iwara; Public Figures- Diane Russet, Denrele Edun, Ozo, Uti Nwachukwu, Orange Nerd; Tech Gurus- Joshua Chibueze, Co-Founder of PiggyVest & Abiodun Olawale Cole, Country Manager for Vetifly amongst others.

The guests revelled in tasty bites alongside the signature Martell cocktails making their debut for the first time in the country. They had the opportunity to enjoy the Nigerian Swift Sour, a cocktail curated specially by Martell for Nigeria.

The experience, which will remain unreserved in the hearts of many, was heightened with an exciting, high-energy performance by Niniola, a spontaneous DJ face-off between DJ Paranormal & DJ Spellz and hardcore hype performances from the best in the game – Do2dtun.

Amongst several highlights of the evening was a Vinyl music wall that showcased Jeff’s favorite records and guests had the pleasure of taking the party home as the collection of songs was made available on a curated Martell House playlist on Apple Music & Spotify.

Commenting on the ideology behind the new brand ambassador, The Brand Manager for Martell Nigeria, Elizabeth Antohny, said, “We were looking for a pacesetter; someone whose audacity was easily identifiable, whose boldness empowered curiosity and had the passion to inspire others to push the Martell culture forward. Jeff Bankz encapsulates these qualities and we are glad to have him represent the brand positively in a multitude of settings. He brings a unique background to his role as a Brand Ambassador for Martell Nigeria. In this capacity, Jeff Bankz’s role is to educate consumers and distributors on Martell with exclusive training, tastings, etc. while generating brand awareness through word-of-mouth marketing.”

On his part, Jeff Bankz who was proud to begin this exciting journey with Martell defined Martell House as a premium lifestyle experience like never before. He said: “When you represent a brand like Martell with a huge history and heritage, it’s easier to be fully self-confident and assured in terms of motivating people and selling the brand. I’m constantly talking about Martell whenever I can, not because I have to, but because I love to.”