Wednesday, 30th November 2022
<To guardian.ng
Search
Breaking News:

There has never been a better time for creatives than now – Ademola Alugo, Music executive

By Guardian Nigeria
19 November 2022   |   12:40 am
From topping acclaimed music charts to gaining global recognition, Nigerian music has gone beyond the shores of our nation to penetrate into the minds and hearts of people and places outside our continent. But that would not have been possible if not for the diligence and professionalism of behind-the-scene professionals like Ademola Alugo. The youngster…

Ademola Alugo

From topping acclaimed music charts to gaining global recognition, Nigerian music has gone beyond the shores of our nation to penetrate into the minds and hearts of people and places outside our continent.

But that would not have been possible if not for the diligence and professionalism of behind-the-scene professionals like Ademola Alugo. The youngster is a music and label executive.

Ademola is also the head of operations at Dapper Music.

Shedding light on how he ventured into music streaming, he stated: “Evolution of our music birthed an astronomic rise in the streaming culture, thereby creating a paradigm shift from the previously known system of brick and mortal music distribution via CD sales and Alaba marketers. This opened up new frontier of opportunity, of which I was sure I could play a part in advancing. Big shout out to my friend and boss Damilola Akinwunmi “Dapper” for giving me the opportunity.

Dapper Music is a 360 music and entertainment company that offers music distribution, management and record label services”.

The music executive who has worked with the likes of Omah Lay, Skibii, Seyi Vibez and others noted that the acceptance of Afrobeats has had a huge impact on streaming of Nigerian music

“Afrobeats as we all know has transcended borders and evolved into a global sound. Massive shout out to our shining stars Wizkid, Burna Boy, Davido, Tems, Omah lay. Not forgetting our pioneers 2Baba, D’Banj and others.We now know that music made in Lagos can get everywhere in the world and be certified platinum in the US literally.

The streaming culture has grown astronomically since the pandemic. Music has no barriers and there has never been a better time for creatives to get recognition and rewards”.

In this article