Goldberg, Life’s partnership with Eagles will transform Nigeria’s football experience, says Bassey

Goldberg and Life lager beer’s partnership with Nigeria Football Federation (NFF) has potential of transforming the country’s game, Portfolio Manager, Mainstream Lagers, Nigeria Breweries, Ita Bassey, has said.

Goldberg and Life Continental lager beers were on Thursday in Lagos unveiled as the ‘Official Beer of the Super Eagles.’

At the ceremony attended by top NFF officials, ex-internationals and many other football stakeholders, Ita said: “Goldberg and Life lager beers are set to transform the football experience in Nigeria.

“This announcement today will extend beyond the game. It allows us to strengthen our bond with consumers and football fans through our shared values. These two brands share values with the game of football and its fans, values such as teamwork, hard work, perseverance, and progress.

“With these two brands, we have the unique opportunity to engage and excite Nigerians using various football assets.

It also demonstrates our continued commitment to football in Nigeria at all levels, especially grass root and community football, as well as our support for the communities in which we operate.”

Also speaking on the partnership, Senior Brand Manager, Life Continental Lager Beer, Aishat Anaekwe, said: “We are very excited about the partnership between Nigerian Breweries Plc. and the Nigeria Football Federation (NFF). With this partnership we hope to continue celebrating the true Nigerian spirit fuelled by our shared values of brotherhood, culture and progress.”

On his part, Senior Brand Manager, Goldberg, Olaoluwa Babalola, assured that the brand would continue to live up to its ethos of celebrating hard work and enjoyment.

“We are proud of our partnership with the Nigerian Football Federation (NFF). We will continue to push the enjoyment of the beautiful game of football across all levels and will give our fans and consumers the platform and avenue to share their passion for the game as they enjoy football with a cold bottle or can of Goldberg lager beer,” Olaoluwa remarked. 

Among dignitaries at the event were Special Adviser to the Lagos State Governor on Special Duties and Inter-Governmental Relations, Mobolaji Ogunlende, former Super Eagles stars, Mutiu Adepoju, Julius Aghahowa and Ifeanyi Udeze, as well as management of Nigerian Breweries, sports marketing organisations, and the media.