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Kids enjoy fun time with Indomitables heroes


Children and members of the Indomie Fan Club, a kids’ engagement initiative of the popular instant noodles and the Indomitables characters were recently treated to some fun and exciting games, when the brand opened its first superheroes store in the heart of Lagos.

At the event, the kids were entertained by the Indomitable characters, played exciting games and took pictures with their favourite characters. They also had the opportunity to paint their faces, partake in fun activities, dress up in their favourite characters’ costumes, eat, drink, as well as play and make friends with other kids.

Located at Ikeja City Mall (ICM), the store aims to become a touch point for the brand’s community by providing creative and exciting experiences, through various merchandise materials and immersive play experiences. The store features kid-chic designs, innovative displays and consumer eco-friendly merchandise that deliver an engaging, entertaining and exciting experience for children.

The idea is also to create a strong bond with the brand, through giving every child the opportunity to look just like their favourite superheroes via various merchandising goods that include t-shirts, school bags, sunglasses, pencil cases, face caps, umbrellas and wristwatches, among others.

Speaking during the launch event, the National Coordinator, Indomie Fan Club (IFC), Faith Joshua, said: “This store was birthed out of children’s craving for more, which allows us bring creative and exciting heroes experience to them.


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